Google Ads, formerly known as Google AdWords, is a pay-per-click (PPC) advertising platform where advertisers bid on keywords to have their clickable ads appear in Google's search results. It operates on a cost-per-click (CPC) model, meaning advertisers only pay when users click on their ads. Google Ads also includes cost-per-thousand-impressions (CPM) bidding for display and video campaigns.
Affiliates Ad team of Click fraud refers to the practice of artificially inflating the number of clicks on pay-per-click (PPC) advertisements, typically with malicious intent. It is a significant concern in digital advertising, impacting advertisers, ad networks, and publishers alike. Here’s an overview of click fraud.
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